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When most teams talk about Google Workspace, the conversation rarely strays beyond the usual suspects - Gmail, Docs, Sheets, Gemini and Drive. And I get it - those tools cover a lot of ground.
But if you’re like me, and you spend a lot of time working across the wider Google ecosystem, then you’ve probably wondered: what else can Google Workspace actually do? The answer is - quite a bit.
Hidden within certain Workspace plans (especially Business Standard and above) - and extended by connected Google products - are some incredibly powerful tools. From AI prototyping to compliance automation and advanced analytics, these solutions can make a massive difference to how teams work, collaborate, and scale.
Here are 10 under-the-radar Google products that are quietly transforming the way modern Google Workspace businesses operate:
Google AI Studio is a lightweight, browser-based interface for working with Google’s Gemini models. It allows users to generate media, test prompts, and build AI-powered applications with zero setup.
Just go to AI Studio and sign in with a Google account. No installation needed.
A tech team could use AI Studio to quickly prototype an internal chatbot for IT support. By feeding in common queries and documentation, they could produce a working model in minutes - streamlining iteration before involving engineers for a proper build.
Looker Studio (formerly Data Studio) is Google’s free tool for visualising data in custom dashboards. It connects with BigQuery, Google Sheets, Google Analytics and more - allowing teams to build real-time business intelligence views without coding.
Head to Looker Studio, sign-in with a Google account, connect your data sources (Sheets, BigQuery, Analytics, etc.), and start building dashboards.
A finance team builds an interactive dashboard showing 10-year revenue trends and seasonal fluctuations by linking Google Sheets, BigQuery, and CRM data. The result is a clear, shareable view that informs business decisions in real-time.
>> For teams looking at cloud financial governance, pairing Looker Studio with a Cloud Cost Optimisation Assessment can highlight spending patterns across AWS, GCP, and Azure.
Google Vault is a compliance, archiving, and e-discovery tool built into Google Workspace. It enables organisations to retain, search, and export data across Gmail, Drive, Meet, and Chat - making it an essential solution for industries with strict regulatory or legal requirements.
Google Vault is included with Workspace Business Plus, Enterprise, and Education editions. Admins can enable it from the Google Admin Console and set retention rules, access permissions, and export options based on organisational needs.
A financial services company must comply with regulations requiring a 7-year retention of client communications. With Google Vault, admins can automatically enforce retention policies across Gmail and Chat, and quickly retrieve specific records during audits - ensuring compliance without placing extra burdens on the IT team.
Google Retail is a suite of cloud-based solutions within Google Cloud designed specifically for the retail industry. It leverages advanced AI to enhance product discovery, improve search accuracy, deliver personalised recommendations, and optimise inventory visibility helping retailers create smarter, more seamless shopping experiences.
Visit Google Retail to explore available solutions and APIs such as Recommendations AI, Vision Product Search, and Contact Center AI. Integration requires a Google Cloud account and setup within your retail systems.
An e-commerce business wants to provide a personalised shopping experience but lacks in-house machine learning expertise. By integrating Google Retail’s Recommendations AI, the website automatically suggests products tailored to each customer’s browsing and purchase history by boosting conversions and driving repeat sales without the cost of building custom models.
Google Vids is an AI-powered video creation tool within Google Workspace that streamlines the entire production process. It can automatically generate scripts, build storyboards, and assemble professional-quality videos complete with voiceovers, music, and stock footage, making it ideal for business storytelling and presentations.
Available on Workspace Business Standard and higher. You can access it via Google Vids or through Drive (“Open in Vids”).
A marketing team planning a product launch could use Google Vids to generate explainer videos based on written inputs - producing high-quality assets without relying on a creative agency.
Gemini Gems is your personalised AI assistant. Imagine having the resources to build your own “human” AI, tailored to a specific purpose. Gemini Gems allows you to define a prompt for what you want it to be, and the AI adapts to fulfill that role - assisting you in specialised tasks, generating content, or managing workflows.
Available through the Gemini web app as part of Google Workspace AI tools. Simply sign in with your Google account, open the Gems library, and create a new Gem by specifying its role, skills, and the type of tasks it should assist with. Once saved, your Gem is ready to interact and support your workflow.
An HR department sets up a Gem specifically for drafting employee contracts. This Gem can generate standard contracts, adjust clauses based on role or department, and ensure compliance with internal policies, saving time and reducing errors while freeing HR to focus on higher-level strategy.
Google Cloud Search is an enterprise-grade search engine that allows organisations to find information across Google Workspace apps (Docs, Drive, Gmail, Calendar) and even third-party data sources. It works like Google Search, but tailored to your company’s private, secure data - making knowledge discovery seamless and fast.
Google Cloud Search is available to Workspace Enterprise customers. Admins can activate it from the Google Admin Console, configure data indexing sources, and manage user permissions to ensure secure access.
Your project manager needs to gather all materials related to a specific client. Instead of digging through email threads, shared drives, and calendars, they type the client’s name into Google Cloud Search. Within seconds, all relevant contracts, presentations, and emails appear - streamlining workflows and saving valuable time.
Google Travel is a smart trip-planning platform that centralises flights, hotels, and itineraries in one place. While primarily consumer-facing, it is highly useful for business, as it integrates seamlessly with Gmail and Google Calendar to automatically track bookings and organise travel details.
Go to Google Travel. No installation required - your reservations appear automatically when booked with your Gmail account.
Your executives have a multi-city business trip coming up. Instead of juggling multiple emails and spreadsheets, the admin can view and manage all flights, hotel bookings, and schedules from a single Google Travel dashboard. The itineraries sync directly to Calendar and can be shared with the team, ensuring smooth coordination and zero missed connections.
Google Wallet is a secure payment and digital ID platform. While widely used for personal transactions, businesses can utilise it to issue employee passes, corporate cards, event tickets, or loyalty program credentials - all digitally.
Download the Google Wallet app (Android/iOS) or access via wallet.google.com. Integration requires Workspace admin setup for employee use cases.
As the head of HR or operations, you can issue digital building access cards or staff travel cards directly to employees’ smartphones, streamlining operations and reducing reliance on physical badges - enhancing security and convenience.
NotebookLM is an AI-powered research and synthesis assistant. It ingests documents, slides, and PDFs, then generates summaries, FAQs, mind maps, and even conversational or podcast-style insights to streamline knowledge management.
Available through NotebookLM with a Gemini plan. Users upload their content, which is then transformed into a searchable AI-powered notebook - no local installation required.
Your HR team can upload all company policies into NotebookLM, enabling employees to ask natural-language questions like “What’s the parental leave policy?” and receive accurate, referenced answers instantly. NotebookLM can even create a podcast-style summary of policies, making onboarding and internal communications more engaging.
Most businesses only use about 10–20% of what Google Workspace actually offers.
These lesser-known products - from Gemini-powered assistants to compliance engines, AI tooling, and internal search - are built for serious operational impact. And the best part? If you’re already a Google Workspace customer, many of them are already included in your plan.
At Deimos, we help teams unlock that value. Whether you need Cloud Migrations, Cloud Cost Optimisation, Security Architecture, or tailored Professional Services, we’ll guide you through.
Click here to talk to one of our engineers - and get a tailored Workspace assessment that actually helps your business.
